I had the honour of attending the you&her Vancouver launch. I also got to attend the Victoria launch (and James' band, LIIRA performed at it!) I've talked to you about you&her before but just incase you need a refresher..you&her is a lingerie company started by my friend Christina Norman. Years ago, Christina learned that girls in Africa were dropping out of school at the age of puberty. Basically girls start getting their periods and because of lack of pads and undies, they are forced to miss school. They soon get so far behind in their studies that they have to drop out of school altogether. These uneducated girls immediately are vulnerable and most find themselves in hard situations like getting taken advantage of, getting hiv, getting pregnant, etc. (You can read more on this issue here!)
So Christina learned all this and she did what sadly most of us wouldn't do; she decided do something about it. She (a wife and mother of 3!!!) drew up a business plan and figured out how to raise awareness and raise money to give these lovely African girls a future.
you&her sells top quality underwear made in Vancouver. The profits are used to provide undies for girls in Zambia. You buying a pair = pairs for African girls. It's a win-win situation people.
